• About

    • London Top 10's
    • from Cafes, Blogs & Indian Restaurants to Twitter Feeds, Markets & more...
    • Information Overload?
    • This is a Shortcut to London's Best Stuff
    • Browse on any web enabled phone or computer
    • We're in Beta - adding Top 10's all the time
  • Ethos

    • Concise
    • Loads fast
    • Links to more info
  • Curated

    • We hand pick stuff we love
    • We uncover the best so you don't have to
  • Simplicity

    • Lists
    • No search
    • No Nav Bar
  • Details

    • We agonise over every page element & character of text
    • Every pixel serves a purpose or it's removed
  • Copy

    • We use short, efficient, scannable, easy to read copy
  • Speed

    • We only have 1 image, our logo
    • We use a very simple layout & very concise text
    • Have you ever seen a site this fast?
  • Website NOT App

    • Apps run on one platform (eg iPhone)
    • Web runs everywhere; we think that's better
    • We Love iPhone & Android; they have great browsers
    • We Love Firefox, Chrome & Safari
    • We're impressed with Opera Mobile
    • Apps limit audience & tripple workload
    • We love HTML & CSS - they're open, universal, allow us to focus on innovation & avoid platform nonsense
    • We believe platform specific, client side binary apps will die & everything will be open
    • Offline version - ideally in HTML5, but possibly in the short term as an app or two
  • We Love

    • Revising Prose by Richard A. Lanham (Click Here)
    • The Design of Everyday Things by Don Norman
    • ReWork: Change the Way You Work Forever
    • 37Signals.com
    • Apple.com (most of the time)
    • Sony Vaio X
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